Most British businesses are prioritising sales growth and efficiency improvements over other corporate activities. Mobile technologies are playing a significant role in achieving these aims.

Almost 15% of the UK’s workforce is mobile. Firms with the right approach to mobile working are growing faster, boosting productivity and strengthening efficiencies. According to the Boston Consulting Group, organisations that use mobile technologies effectively are growing their revenues two times faster than those who don’t.

Yet it isn’t easy to gain these benefits. Research by Frost & Sullivan shows that 41% of businesses find supporting mobile workers a major challenge. On top of this difficulty, understanding the value of mobile technologies is a major problem for almost 40% of companies.

In this guide, we focus on mobile technologies that improve communications between a business and its customers. We examine the commercial opportunities on offer and provide a practical action plan to put you on the right track for growth.

About #HowToGrow

UK businesses employing up to 250 people are vital to the health of the British economy. They are the largest creator of jobs. They earn £1600 billion in revenues. According to the London Stock Exchange, the top 6% of smaller companies are set to create 230,000 new jobs and add another £38 billion to the economy.

The Confederation of British Industry, the Federation of Small Businesses and the Innovation Value Institute underline the importance of effective use of technology to the success of the SME. This prompted Inclarity to develop a series of #HowToGrow guides to show how to use new technologies to underpin growth and provide practical action plans to get you started.

MOBILE TECHNOLOGIES TURBO CHARGE BUSINESSES

Small and medium-sized Enterprises using mobile technologies are growing twice as fast as those that don’t.  There are some important reasons for this:-
  1. They use agile call routing between office ‘phones and mobiles to make sure no incoming business calls are lost
  2. They use simultaneous ringing and presence facilities to make sure deadlines are met
  3. They use “find me/ follow-me” facilities and collaboration tools to improve customer service and productivity.

Why these tactics work

Communications technologies that support worker mobility can help you improve the way your employees do their jobs. The benefits on offer are substantial.

Benefit from mobile technologiesCommercial potential of benefit
Assuring no lost callsOne in two UK SMEs are missing business calls. A recent report by Computer Weekly found that this amounts to ₤90m annually in lost sales. Failing to pick up phone calls stops growth because customers will not call back again.

On average, each missed call loses a business £1,200.[1] If the SME remains beyond contact for a 24-hour period, the average loss increases to £9,000 and can be as much as £20,000. 

Assuring deadlines are metEvery week, 50% of workers experience project delays because a key decision maker cannot be reached .[2]

Every month, 22% of regular deadlines are missed [3]  because the right person cannot be found at the right time.

Improving customer serviceOne third of UK SMEs are failing to engage sufficiently with callers, leading to poor customer service experiences and loss of business.

[1] Computer Weekly research findings from 1,600 decision makers in UK SMEs.[2] Forrester Research[3] Sage Research